Research, Strategy and UX
There are only some dog portrait apps, but the portrait styles are limited. Most pet apps are for customizing dogs accessories, and there is NO same app in the U.S market (~ Dec 2021.) According to the target audience research, 35% of millennials users own at least one dog in the U.S, which is a 63.4 million population. Those owners post their pet photos more than 6 times per week on social media. The research also shows that dogs benefit kids, and when a family has a kid, they have a higher chance to own a dog. Owners or people who don't own a pet usually customize merchants for the dog, such as cakes, frames, paintings, bags, pins, pillows, etc. So Piet can create a memory for their pet owner and develops some merchants in the future.
Collecting 20 quantitative surveys from dog owners shows users are willing to spend money on dogs, take photos, and try a new app. Three user interviews with dog owners, and interviewees indicated that dog owners are excited about their dog's appearance after dogs take a shower. If there is a dog with an art app, they are willing to see and play around with the art style.

Based on the Qualitative and Quantitative Research, I create two persona to understand the users
A User Journey to find the design opportunities for Piet.
How Might we
…create a platform with a simple, easy-to-understand UI and offer different types of art selections that help dogs' owners give an option to design an art also able to share their memory with their dogs?
How Might we
…create a platform with a simple, easy-to-understand UI and offer different types of art selections that help dogs' owners give an option to design an art also able to share their memory with their dogs?